Haier USA

Nucool - Compact refrigerator

Define

  • Client needed a new compact refrigerator to differentiate from competition
  • Needed a new look and feature without increasing manufacturing and tooling cost
  • Strategy Planning
  • Project Management
  • Market Research
  • User Research
  • Trends
  • Brainstorming

Design

Industrial Design
  • Product design
  • Engineering and manufacturing compliance
  • Verification

Develop

  • Manufacturing and tooling solutions
  • Production Processes

Result

  • Millions produced and sold in high-end retail such as: Sam’s club, Walmart

Business type– Global Manufacturer

Country– USA