Hironen

Unique patented Bath, Sports & Hand towel

Define

  • Client had no design expertise
  • They wanted to create towel product that can give functionality to their high-tech material CLEANUM which is a mix of cellulosic fiber and microfiber.
  • It demonstrates high performance abilities in water or with oil absorption, quick drying, and stain cleaning
  • Needed a patentable design
  • Needed a very attractive branding and packaging
  • Strategy Planning
  • Project Management
  • Market Research
  • User Research
  • Trends
  • Brainstorming

Design

Industrial Design
  • Product design
  • Engineering and manufacturing compliance
  • Fabric detailing
  • Label Design
  • Stitch specifications
  • Verification
Marketing
  • Branding
  • Logo
  • Graphics
  • Packaging Design
  • Content writing
  • Trademark Services

Develop

  • Manufacturing ready files
  • Production Processes
  • Prototype and testing
  • Manufacture ready packaging files
  • Consultation

Result

  • Millions produced and sold in Japan
  • Selling since 2014

Business type– Manufacturer

Country– Japan