Exploring the visual voice of your brand and how to tap into today’s dynamic market. If your brand could talk, what would you want it to say about your product and your business? While the answers to that question will vary from brand to brand, it’s nonetheless a critical question to ask before going to

A few things to consider and why it matters.

Asking what you should spend on your new product’s packaging and design is a loaded question. Answers differ from product to product and company to company. There’s no one way to answer without knowing more about your brand and your end goals. So, instead, we’ll start by looking at things from the consumer perspective.