Our challenge has been to educate both our sales team and national retailers with respect to the Amana heritage of high quality design, exclusive technology innovations, and relevance for today’s consumers. We approached SnS Design to help us develop an animation sales tool that could be used to train our Amana sales team, and be used by our retail partners to convey the compelling health benefits of the exclusive Amana UV air purifier technology featured across the entire Amana room air conditioner line. The Amana branding team partnered with SnS Design to craft a dynamic product animation that combined photography, animation, text, music, and informative voice over. The resulting animation was so effective in communicating the exclusive family health benefits of the integral UV air purification technology that two of our larger customers will be running a looping DVD of the animation at hundreds of retail locations in 2011.