Are you staying educated about your product’s market? What is the point of throwing a dart, without knowing what you’re aiming for? Not understanding your product’s market or your target audience is just as pointless. Paying close attention to social and economic trends that may influence your business, is the key to long-term success. As an

Do you have a strategy to protect your idea from being stolen? One of the biggest, and most confusing, steps in the new product development process is knowing why, how and when to protect your idea. In order to take the next step and get to where you want to be, you’ll need to move

Could your idea be the start of a successful business? July is a time for fireworks, cookouts and remembering how wonderful it feels to be free. Why not take control of your own independence and forge ahead with your idea? While starting a business venture can be a bit intimidating, it can also be highly

If you have these 10 traits, you’re on the right track. When it comes to the processes and mindsets that makes product designers successful, it’s all about gaining perspective. It takes great imagination, curiosity and ingenuity to become a product designer. You have the vision to fill a consumer need with your product, but do

Stay on top of your game by taking the time to reassess your goals. While summer is a great time to take a vacation, soak up the sun and let go, one thing you shouldn’t ‘let go’ of is your product strategy. A lot can change over the course of a year in an ever-evolving

Exploring the visual voice of your brand and how to tap into today’s dynamic market. If your brand could talk, what would you want it to say about your product and your business? While the answers to that question will vary from brand to brand, it’s nonetheless a critical question to ask before going to

Happy Mothers of Invention Day We call them ‘mompreneurs’ or ‘mom inventors’, but many people don’t realize the significant contributions that women bring to innovation. The paper bag, windshield wipers, Kevlar, the dishwasher, disposable diapers, retractable dog leashes, even Monopoly – all invented by women. As a woman-owned company, SnS Design celebrates the contributions that

A few things to consider and why it matters.

Asking what you should spend on your new product’s packaging and design is a loaded question. Answers differ from product to product and company to company. There’s no one way to answer without knowing more about your brand and your end goals. So, instead, we’ll start by looking at things from the consumer perspective.