Are you staying educated about your product’s market? What is the point of throwing a dart, without knowing what you’re aiming for? Not understanding your product’s market or your target audience is just as pointless. Paying close attention to social and economic trends that may influence your business, is the key to long-term success. As an

Exploring the visual voice of your brand and how to tap into today’s dynamic market. If your brand could talk, what would you want it to say about your product and your business? While the answers to that question will vary from brand to brand, it’s nonetheless a critical question to ask before going to

A few things to consider and why it matters.

Asking what you should spend on your new product’s packaging and design is a loaded question. Answers differ from product to product and company to company. There’s no one way to answer without knowing more about your brand and your end goals. So, instead, we’ll start by looking at things from the consumer perspective.  

'Big Idea' Product Design Show, "Make48" (Season 2 Episode 3)

Nisha Sawhney, CEO of SnS Design of New York City, is featured in Season Two, Episode 3, as a focus group pre-judge and product design expert for the new-product development hit creativity reality series, “Make48.” Episode 3 was filmed several months ago and is now airing on PBS as well as being streamed to 200

With Passion and Commitment, You Can Bring Your Product to Market THIS YEAR.

With the New Year fast approaching, there’s no better time to make a plan to turn your idea into reality. It starts by making a checklist and creating a strategy – things you do this time of year anyway. So, why not do it for your financial freedom? By this time next year, your product