Are you staying educated about your product’s market? What is the point of throwing a dart, without knowing what you’re aiming for? Not understanding your product’s market or your target audience is just as pointless. Paying close attention to social and economic trends that may influence your business, is the key to long-term success. As an

Do you have a strategy to protect your idea from being stolen? One of the biggest, and most confusing, steps in the new product development process is knowing why, how and when to protect your idea. In order to take the next step and get to where you want to be, you’ll need to move

Could your idea be the start of a successful business? July is a time for fireworks, cookouts and remembering how wonderful it feels to be free. Why not take control of your own independence and forge ahead with your idea? While starting a business venture can be a bit intimidating, it can also be highly

If you have these 10 traits, you’re on the right track. When it comes to the processes and mindsets that makes product designers successful, it’s all about gaining perspective. It takes great imagination, curiosity and ingenuity to become a product designer. You have the vision to fill a consumer need with your product, but do

Stay on top of your game by taking the time to reassess your goals. While summer is a great time to take a vacation, soak up the sun and let go, one thing you shouldn’t ‘let go’ of is your product strategy. A lot can change over the course of a year in an ever-evolving