Why Many New Product Launches Don’t Take Off

7 reasons your product isn’t selling and what you can do about it.

No matter how revolutionary your technology, how innovative your vision, or how ready the market seems for your idea, there are no guarantees for a successful product launch. According to Harvard Business School professor Clayton Christensen, “More than 30,000 new consumer products are launched each year and 80 percent of them fail.” 

A frightening statistic to be sure, but you’ve already braved the market. The good news is, with a little help, you can use this experience to turn your product launch around. Here are 7 reasons your new product might not be selling and how SnS can help you get back on the right track. 

Not Understanding Your Audience

Every business with a new product must do is define their audience and develop a marketing strategy. Sometimes failure is due to a lack of market research, but other times it simply doesn’t fill consumer needs. SnS Design can help you with marketing research, providing key insights into trends and user behaviors for your product category. 

Choosing the Wrong Packaging

You’ve heard the phrase, “You can’t judge a book by its cover” but, how your product looks on the shelf can sway a consumer to buy or not to buy. Your packaging tells consumers what your product can do and communicates your brand’s identity. We can help you design packaging that makes an impact and is cost-effective. 

Your Brand Has Yet to Be Defined

Your brand should capture the values of your company and highlight the attention to detail you put into your product. Branding goes beyond a logo; it’s the visual voice of your company. SnS will help you interpret consumer research and define a clear brand that has staying power. 

You Tried to Go it Alone

Nothing beats having an experienced partner to help you navigate the new product pre-launch and launch process. SnS has 17 year’s of experience offering clients innovative product designs that set new standards of excellence. We identify market trends and create brand strategies that increase profits.

People Don’t Understand It

If your product’s key differentiators and advantages are not easily articulated, you are turning away potential buyers. It’s always wise to invest in marketing that establishes your brand and explains your product’s unique features and functionality. SnS can help you build stunning presentation and marketing materials from packaging to point-of-purchase displays and prime retail placement. 

You Didn’t Use Your Budget Wisely 

Having a budget plan that accounts for the entire product life cycle is often overlooked. When you partner with SnS Design, we make sure you have a clear understanding of your total operating costs far after the launch. As a one-stop shop we also make sure you get one team, one bill and low overhead cost.  

You Stopped Believing In It

If you don’t believe in your product or business 100%, how can you convince others to? You have to make sure you have what it takes to stay the course and accept the ups and downs. True success comes when you can rise to the challenge and overcome obstacles of new product development. When you partner with SnS Design, we’ll be there every step of the way. 

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